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PROJECT PROFILE
Basic Information
Consultation Questionnaire
Color Profile
Imagery Profile
Tone and Message
Application Forecast
References
Special Instructions
What is this project's name?
Can you give a brief description of the project?
What problem does your project address?
Who else is doing something similar? (Please provide links if possible, but text is fine)
What is your differentiation strategy? How is your solution unique?
Who is your target audience? Are there any similarities or groupings in age, geography, demographic, activities they engage in, the kind of work do they do, The websites they visit, the social circles they engage with, the types products they purchase, or any other distinctions?
What kinds of values and beliefs are shared among the behind the people in this project?
How is this project bringing value to people? What is the impact of achieving success with this project using the best case scenario? Help us share in the vision.
What is your story? How did this project come to be? Why does this project exist? Who is involved and what events led to the creation of this project?
When thinking of your brand what is the primary color that comes to mind? (The main color, maybe the entire background of some designs.)
When thinking of your brand what is the secondary color that comes to mind? (a complimentary or contrasting second main color, maybe foreground colors)
When thinking of your brand what are some accent colors that comes to mind? (Highlight colors, links, buttons, etc...)
What kinds of images do you envision for your company marketing materials?
Are they illustrations, or photos?
How much does imagery play a role in your message?
Minimal Role, most of my communications are text based
Images used sparingly
Half and Half. Half visual, half text based communications.
Heavy Imagery - Most of the communications should happen visually
Are there any materials such as wood, steel, or fabric that you feel are representative of your brand? If so, please describe in detail how they play a role in your brand’s identity.
Do you see video as a part of your strategy? (There are no right or wrong answers)
No, it is not part of my strategy at the moment.
No, videos are expensive and time consuming to produce.
I will create low budget videos using my own equipment in order to produce lots of content.
I will mix low and high quality content in order to have both volume and a decent reputation for quality content.
I plan to invest moderately in good quality videos.
I plan to invest heavily in good quality videos.
Other
Would you consider hiring an outside team to assist in your video production process?
Yes
No
Other
Do you plan to invest in custom animation?
Yes
No
Other
What is the tone of your message?
Informative
Humorous
Sarcastic
Friendly
Inspirational
Other
Name all the places where you plan to place your brand within 5 years. Try to list as many touchpoints or applications as you can come up with. Examples include : (Website, mobile app, emails, printed full color brochures and flyers, single color prints (Black and white copies), Shirts, Hats, product packaging, stickers, Letterheads, Social Media Profiles, promotional materials like pens or USB sticks, Embossed in wooden furniture, On machinery and equipment, special uniforms, etc…)
Can you provide some links or references to some things you like that can help us better match your taste?
Can you provide some links or references to some things you DON'T like that can help us better match your taste?
Can you provide us with links to any files or repositories that may contain relevant materials for us? (using dropbox, google drive,or other cloud sharing platform)
Before we get to work on your brand, do you have any other special instructions or requests?
